to Succeed in Music and the Arts Before I worked in Corporate America, I believed something about Chief Executives of companies despite the fact that I didn’t know any of them personally. I believed they were incapable of performing the day-to-day tasks of most of their employees...
How to Make SMART Go...
posted by Steve Grossman
We were in the middle of our training when Holly, theRecord Label’s Media Coach, said, “Remember, in the minds of your fans, you’re doing something they’ve always dreamed of, but never had the courage to do.” I was part of the Gibson/Miller Band at the time, and we were learning how...
You, Inc. and the Ba...
posted by Steve Grossman
In my last article, I introduced you to the concept of You, Inc. Since you now understand that you are the CEO of You, Inc., it’s time to give you your areas of responsibility. We’ll start with the three basics of business: products, a board of directors and goals. Products A...
You, Inc.
posted by Steve Grossman
If you’re like most musicians, you don’t think about business, don’t know about business and don’t WANT to know about business. As a passionately creative person, it never dawns on you to ask for help, and you’re not sure who to ask anyway. Finally, you are...
What is Your Why?
posted by Steve Grossman
In my last column, I wrote about the reasons I failed in the music business and ended with this one: My WHY wasn’t big enough – yes, I wanted to be a musician, but I didn’t want it bad enough to do the things that it took to be a success. And though this last reason sounds...
Why I Failed and You...
posted by Steve Grossman
In my last column, I talked about the collapse of my music career, how it led to a move from “the arts” to the “real world” of business and what I learned in the process. And the most powerful thing I learned was what I eventually realized were eight specific reasons why I had failed...
Behind the Curtain: ...
posted by Paula K. Parker
Branding Consultant; A.K.A. “Director of Momentum” All fields of industry have those people who are in the background; those who make things work smoothly. Without the man behind the curtain, the wizard tends to fall flat on his face. In the entertainment industry, these people are the...
It’s the Music BUSIN...
posted by Steve Grossman
Failure! Eleven years ago, my music career collapsed. After a moderately successful 20 year run, and for reasons I did not understand at the time, I had to face the reality that my time as a musician was over and it was time to move on. It was time to get a job in the…REAL WORLD! I’m...
So, You Think You’ve...
posted by Paula K. Parker
Each of us seeks the cottage with the white picket fence, that restful abode by the shore where love is present and strife is beyond the sea. Perhaps that’s why we love movies; they keep alive the dream of a happy ending, where love and acceptance, peace and respect are attainable. We feel...
Shavers Razor
posted by Aaron Shaver
I never like sitting down to watch a movie when I’ve missed the beginning. The start of a movie is where you get the sense of who are we following in the story and why. And it’s essential that a good movie has a beginning that persuades you to stick around and watch the rest of it. I...
Truth Be Told
posted by Daryn Jackson
The thing about a funk is that even though it’s all in our heads, it can make everything seem dull and flat. I’ve been in a bit of a funk lately and I am deciding today to get over it. If it’s all in my head, and I believe that it is, then I get to tell the funk where it can...





