Authentic Media Announces North American Agreement with EMI CMG Jun27


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Authentic Media Announces North American Agreement with EMI CMG

Authentic Media, a leading UK-based book publisher and distributor, and EMI CMG Distribution have signed a long-term fulfillment and retail distribution agreement to establish Authentic Publishers, the North American division of Authentic Media.

Greg Bays, Senior Vice President of sales and marketing for EMI CMG Distribution said: “Authentic Publishers has a genuine vision for delivering quality Christian resources around the world. EMI CMG Distribution is excited to be part of Authentic’s North American launch and for the opportunity to serve our retail partners with an expanded selection of books.

Under the new agreement EMI CMG will provide fulfillment services to all physical retail channels as well as sales and retail marketing support to the independent Christian retail channel. Authentic will directly manage sales representation to all national accounts, including Barnes & Noble, LifeWay, Books-A-Million, CBD, Target, Wal-Mart, Family Christian Stores, Mardel, Amazon, and all international and digital accounts.

Authentic’s Publishing Director and industry veteran Kyle Duncan will lead the Authentic Publishers North American list.

“We’re excited to be launching this new North American venture with a commitment to delivering great books from key authors,” shares Duncan. “We are looking for big ideas – messages that are dynamic and powerful – that transcend culture. We have a global vision to bring God’s message of grace and redemption to Christians and seekers across our ever-shrinking planet. We want books that not only play in Peoria, but also in Perth and Pretoria. The key genres we are focusing on include: spiritual growth, memoir, headline narrative, Christian living, women’s issues, and church/leadership.”

President of Authentic Media group, Rob Bootes states, “Along with Kyle, I want to welcome you to our book line, and let you know that we are looking forward to partnering with EMI Christian Music Group to bring excellent, internationally minded books to people around the globe. It is a privilege to be working directly with authors to produce great Christian resources. It is our desire that these resources would refresh and renew the spirit of Christians the world over.”

Representation for Authentic’s catalog titles will transition from their current distributor to EMI CMG Distribution in September with shipping to begin in October 2012.

Authentic Publishers will release its inaugural list of five books in January 2013 with plans to release 15-20 titles per year.  While Authentic will primarily release books from North American authors, it will also bring to North America quality authors and stories from around the world.

Authentic’s vision is to publish ideas, stories and authors whose messages not only minister to Americans but also to the rapidly growing communities of believers around the world.


U.S. Independent Retail Sales call EMI CMG Distribution 1-800-877-4443 /

North American major accounts sales:

International sales: Bill Schultz, Abridge International,